Our History
At Jockey, we create well made underwear for modern life.
For you to feel comfortable in, to sleep in, to work in and to lounge in.
We have a strong history of innovation and we’re all about quality and fit.
Our mission is to make you feel great, everyday.
For more than 130 years, Jockey has led the apparel industry by producing garments that connect with our spirit of adventure. Our legacy, based on ingenuity, vitality and authenticity, celebrates progressive and independent thinking.
As a world-class brand, Jockey® continues to inspire a renewed sense of individuality and freedom in modern women and men across the world.
1878
The founder of Jockey, S.T. Cooper founded S.T. Cooper & Sons (a company that manufactured socks), ambitiously moved in a new direction - men's underwear.
1934
Inspired by a postcard of a man in a bikini style swimsuit, the underwear industry's biggest breakthrough was born, the Jockey Brief.
1935
Jockey Y-Front was invented and became Jockey's hottest item.
1938
Jockey launched in New Zealand.
1947
Jockey became the first underwear brand to stitch its brand name onto the waistband.
1948
Jockey became the official underwear of the British Olympic team.
1962
Jockey engineered innerwear for the first manned mission to the moon, Apollo 11. Designed by Jockey to remain unaffected by gravity, the final products were worn by astronauts Neil Armstrong, Buzz Aldrin and Michael Collins in 1969 when they landed on the moon.
1970
The company changed its name to Jockey International, Inc.
1980
Jockey launched womens underwear with the Jockey for Her campaign.
NOW
Company Founded
Jockey is still making comfortable, well made underwear for both men and women across New Zealand and abroad.
